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Design training that matters.

Tips and tools to help you save the world
from irrelevant training

What do they need to know do,
and why aren't they doing it?

Recent article

HOW TO HANDLE THE HANDOFF CONVERSATION

Do your clients expect you to create training on demand? By changing how you talk to them, you can steer them away from an information dump and help them solve the real problem.

Featured resource

SCENARIO DESIGN TOOLKIT

Learn to design scenarios step by step, on the job. This self-paced toolkit walks you through the process, and interactive tools help you make the tricky decisions.

Sample activity

STEER THE CLIENT IN THE RIGHT DIRECTION

Your client wants you to create an information dump. Can you help her identify what will really help learners and take a more effective approach?

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You're in good company.

United Nations
Microsoft
Ikea

Thomson Reuters
Merck
Oracle

CARE International
NHS
FedEx

Who's steering this ship?

Cathy Moore is an internationally recognized training designer who wants to save the world from boring instruction.

She helps L&D professionals make an impact by solving performance problems and deeply challenging learners. Cathy created the action mapping model of training design that’s used to improve performance by companies worldwide.

The fundamental concept -- start with the business goal and work out from there -- is something you hear from a lot of people. It's easy to say. But Cathy gives you a method and shows you example after example of how that actually works.
– Julie Dirksen

Cathy Moore's work with Map It is one of those rare times that we can watch an entire industry go through a paradigm shift – once illuminated, her approach seems so obvious…and a joy to adopt. Cathy's approach will change you from a dime-a-dozen L&D order taker to an indispensable behaviour change consultant!
- Joel Smith

Cathy has a knack for making performance consulting seem simple-  which it can be, once you adopt the mindset.
– Tanya Lau

I love Cathy Moore and her methodologies. It’s made me who I am professionally and I ain’t afraid to shout about it.
– Toby Hewitt

Our job is to design information an experience.