About Cathy Moore

Cathy is an internationally recognized training designer dedicated to saving the world from boring instruction. She’s a passionate advocate for improving business performance by respecting and deeply challenging people.

“Cathy is an extraordinary force in the eLearning community.”
— Allen Partridge, Adobe

Her advice and designs have been used by organizations that include Microsoft, Pfizer, the US Army, Barclays, and the US Department of the Interior. She’s the creator of the action mapping model of training design used to improve performance by companies worldwide.

A fun speaker, Cathy has presented her ideas for improving instructional design in several countries. She’s also an in-demand webinar presenter with an irreverent style.

Cathy Moore during her Keynote at Learning Pool Live 2016

Cathy’s writing and design have won awards, and she’s served as a design competition judge. Through her blog, she shares ideas with more than 15,000 international subscribers.

Featured clients and customers

Organizations around the world use Cathy’s advice, designs, and train-the-trainer materials.

Consumer and retail
Adidas Group
Amazon
Amway
Audible
Chik-fil-A
Danone
General Motors
Honda
Ikea
MasterBrand Cabinets
McCain Foods
Nestle Purina
QVC
Safeway
Yum

Energy
Caltex Refineries
Chevron
FortisBC
SaskPower
Suncor

Financial services
Barclays
Booz Allen Hamilton
Canadian Imperial Bank of Commerce
Citi
E*TRADE
Federal Reserve Bank of New York
Fidelity Investments
Sumitomo Mitsui Banking Corp.
Wells Fargo

Government
Australian Dept. of Defence
Canadian Environmental Assessment Agency
New Zealand Ministry of Business, Innovation & Employment
US Army
US Centers for Disease Control
US Department of the Interior
US Federal Communications Commission
US Military Academy at West Point
US Treasury

Health and pharma
Abbott Laboratories
Bayer Healthcare
Eli Lilly
GE Healthcare
Genesys
GlaxoSmithKline
Harvard Global Health Institute
MD Anderson Cancer Center
Merck
National Health Service, UK
Novo Nordisk
Pfizer
Roche Diagnostics
Sanofi
The Scripps Research Institute

High tech
Automatic Data Processing
Citrix Systems
GoDaddy
Halliburton
Honeywell
Intel
Lockheed Martin
Microsoft
Oracle
Qualcomm
Quantum
Telefónica UK
Yahoo

Non-profit
American Chemical Society
Big Brothers Big Sisters
CARE
Habitat for Humanity International
Relief International
The Nature Conservancy
The Open University, UK
Unicef
United Nations World Food Programme
World Vision International

Services
Accenture
Allstate
Blue Cross Blue Shield
Boston Engineering
Center for Creative Leadership
Deloitte
FedEx
Liberty Mutual
Linklaters
Lloyd’s Register
Parsons Brinckerhoff
PricewaterhouseCoopers Australia
US Postal Service

Other
AkzoNobel
Bechtel
Chemical Abstracts Service
Dow
Eastman
GE
LexisNexis
Marriott
Pearson Learning Solutions
Pitney Bowes
Rio Tinto
Saint-Gobain
Suncor
Thomson Reuters

Speaking experience

Cathy presents on training design at international conferences and online events. Her presentations have included:

  • Keynote and workshop at Learning Pool Live in London
  • Keynote for the Training magazine Online Learning conference in Chicago
  • Several keynotes and design workshops at Teaching and Further Education conferences in Melbourne, Sydney, Darwin, Perth, Adelaide, Hobart, and Brisbane, Australia
  • Presentations and discussions at Learning Technologies conferences in London
  • Full-day workshops on training and scenario design in Sydney, London, Chicago, and Los Angeles
  • Many four-week online scenario design courses for clients worldwide
  • Several full-day training design workshops in Sydney and Melbourne for the Learning@Work conference, the E-learning Network of Australasia, and private clients
  • Multiple online workshops on training design for the UK Elearning Network, US ATD chapters, the eLearning Guild, and other professional associations
  • Presentations on design for corporate learning and development staff in São Paulo and Buenos Aires
  • Training design presentations and workshops at eLearning Guild, Articulate Live, and Brandon Hall Innovations in Learning conferences, US

Her custom workshop clients include the US Department of the Interior, Chemical Abstracts Service, UK National Health Service, Telefónica UK, and the Canadian Imperial Bank of Commerce.

 

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