About Cathy Moore

Cathy is an internationally recognized speaker and writer dedicated to saving the world from boring instruction. She’s a passionate advocate for improving business performance by respecting and deeply challenging people.

“Cathy is an extraordinary force in the eLearning community.”
– Allen Partridge, Adobe

Her advice and designs have been used by organizations that include Microsoft, Pfizer, the US Army, Barclays, and the US Department of the Interior. She’s the creator of the action mapping model of training design used to improve performance by companies worldwide.

A fun speaker, Cathy has been invited to present her ideas for improving instructional design in the US, Australia, UK, Argentina, and Brazil. She’s also an in-demand webinar presenter with an irreverent style.

Cathy’s writing and design have won awards, and she’s served as a design competition judge. Through her blog, she shares ideas with more than 11,000 international subscribers.

Featured clients and customers

Organizations around the world use Cathy’s advice, designs, and train-the-trainer materials.

Consumer and retail
Adidas Group
Amway
David’s Bridal
MasterBrand Cabinets
McCain Foods
QVC
Safeway

Energy
Caltex Refineries
Chevron
FortisBC
SaskPower
Suncor

Financial services
Barclays
Booz Allen Hamilton
Canadian Imperial Bank of Commerce
Federal Reserve Bank of New York
Fidelity Investments
NFU Mutual
Sumitomo Mitsui Banking Corp.
Wells Fargo

Government
Canada School of Public Service
Canadian Environmental Assessment Agency
Ministry of Business, Innovation & Employment, NZ
Queensland Dept. of Transport and Main Roads
US Army
US Centers for Disease Control
US Department of the Interior
US Federal Communications Commission
US Military Academy at West Point
US Treasury

Health and pharma
Abbott Laboratories
Bayer Healthcare
Eli Lilly
GE Healthcare
GlaxoSmithKline
Harvard Global Health Institute
MD Anderson Cancer Center
Merck
National Health Service, UK
Novo Nordisk
Pfizer
Roche Diagnostics
The Scripps Research Institute

High tech
Citrix Systems
GoDaddy
Halliburton
Intel
Lockheed Martin
Microsoft
Qualcomm
Quantum
Telefónica UK

Non-profit
American Chemical Society
Big Brothers Big Sisters
Relief International
State Bar of Michigan
The Nature Conservancy
The Open University, UK
Unicef
United Nations World Food Programme
UN System Staff College

Services
Accenture
Allstate
Blue Cross Blue Shield
Boston Engineering
Center for Creative Leadership
Deloitte
FedEx
Liberty Mutual
Linklaters
Lloyd’s Register
Parsons Brinckerhoff
PricewaterhouseCoopers Australia
US Postal Service

Other
AkzoNobel
Bechtel
Chemical Abstracts Service
DDB
Dow
GE
LexisNexis
Pearson Learning Solutions
Pitney Bowes
Rio Tinto
Saint-Gobain

Speaking experience

Cathy presents on instructional design at international conferences and online events. Her presentations have included:

  • Keynote presentation on instructional design for the Training magazine Online Learning conference, 2014
  • Full-day workshops on scenario design in Los Angeles, Chicago, and Sydney, 2014
  • Full-day training design workshop in London, 2014
  • Several four-week design courses presented online for clients in Australia, Asia, Europe, and the Americas, 2013-2014
  • Several full-day training design workshops in Sydney and Melbourne for the Learning@Work conference, the E-learning Network of Australasia, and private clients in 2013
  • Three-day on-site workshop for a US federal agency, 2013
  • Two-day certificate in elearning design for the Training 2012 conference, Atlanta, Georgia
  • 7 keynotes and 9 instructional design workshops at Teaching and Further Education conferences in Melbourne, Sydney, Darwin, Perth, Adelaide, Hobart, and Brisbane, Australia
  • Presentations on instructional design at Learning Technologies conferences, London
  • Multiple online workshops on instructional design for the UK Elearning Network, US ASTD chapters, the eLearning Guild, and other professional associations
  • Presentations on instructional design for corporate learning and development staff in São Paulo and Buenos Aires
  • Instructional design presentations at eLearning Guild conferences in Boston and Orlando
  • Half-day workshop on instructional design for the Brandon Hall Innovations in Learning conference, US
  • Workshop on instructional design at the Articulate Live conference, US

Her custom workshop clients include the US Department of the Interior, Chemical Abstracts Service, UK National Health Service, Telefónica UK, and the Canadian Imperial Bank of Commerce.