Action mapping interview, January 2018

Multi-part interview with Jo Cook for Training Journal, January 2018

Part 1; 8:27

  • “Action mapping was born of frustration” — the origin story, including the influence from marketing
  • The school mindset: Why we’re obsessed with presenting and testing information; L&D job descriptions reinforce this
  • Summary of the main steps in action mapping

Part 2; 9:11

  • Why is analyzing the problem so hard? + critique of instructional design programs
  • Why action mapping doesn’t work well for academia or test preparation
  • People in L&D need to improve business skills
  • Learn how businesses work and how to solve common business problems: Google is your friend
  • Action mapping is common sense; not a radical idea

Part 3; 9:09

  • Similar approaches to action mapping that focus on the business need and supporting job behavior
  • We make our jobs more secure by showing how we support the performance of the organization
  • Traditional training skills are still relevant and become more valuable because they’re used when most needed
  • Advantages of spaced training with review of learners’ work: deeper understanding of learners and the challenges they face
  • What to do when the client says they don’t measure anything

Part 4; 10:29

  • Why my book Map It has an informal style and lots of examples
  • My allergic reaction to objectives that say “understand” etc.
  • Our biggest challenge is our belief that our job is to install information and attitudes in brains
  • “What gets measured is what counts” — are we measuring knowledge retention or business performance?
  • Spaced learning: what it is and why it rocks

Part 5; 5:16

  • Action mapping is collaborative — do it with your client, not alone
  • Traditional ID degree programs might not prepare us for client discussions
  • Book has “you are here” features, simple examples and images to reduce complexity