What do they need to do?

“Our sales people need to know all the features of our products.”

“Our employees need to know the safety regulations.”

“Our marketing staff need to know about branding.”

We hear this all the time as instructional designers. Most of our clients assume that “teaching” people means inserting information into their brains, and unfortunately it’s common for instructional designers to agree.

But why do people “need” that information in the first place? What measurable business problem has convinced the client that someone should have an information infusion? What do the learners need to do on the job that they aren’t doing now? And why aren’t they doing it?

What do they need to do?

More about this issue:

  • Be an elearning action hero: Fun overview of action mapping, an instructional design process that helps you create lively materials that change what people do and that support business strategy.
  • The big mistake in elearning: Elearning is often boring because we’re obsessed with designing information instead of creating experiences that help learners practice using that information.
  • How to steer your client away from an information dump: In this interaction, you’ll choose the best responses to your client’s statements to avoid creating an information dump.
  • How to convert the toughest SME: You want to create an action-packed online experience that revolutionizes learners’ behavior. Your subject matter expert wants you to faithfully reproduce every lovingly polished bullet of their 217-slide PowerPoint presentation. Is there any hope for your relationship?
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