No budget? Great!
No budget. No time. No powerful tools. You’re under constraints, and it’s a pain. But are constraints always bad for creativity?
Imagine you had all the options and time in the world. This river has all the room it needs to spread out. Peaceful, isn’t it?

The next river has some serious constraints. What have the constraints done?

Constraints focus our energy. They concentrate our creativity and make us think in new, more exciting ways. Let’s look at an example.

Let’s say you need to introduce new staff to your firm’s privacy policy. You’re using an Iron Age elearning tool that limits you to linear navigation and multiple-choice questions. Flash is out of the question, but you can use audio.
Common approach: Provide several screens of mostly textual information and then give the learners a multiple-choice quiz that tests their memory of the facts (like, “How long must we keep client records?”).
Pretty boring. What are some other ideas?
1. Put the questions first
Use your multiple-choice questions to involve the learner in the material and lead them to the correct actions. For example, instead of starting a section with, “Most identity thieves get information out of the trash,” ask your learners to guess: “Where do most identity thieves get their information? a. Going through trash; b. Intercepting emails” etc.
This approach lets learners draw on their current knowledge and involves them somewhat in the content. Of course, you’ll want to write good multiple-choice questions.
To “quiz” learners, you could describe a scenario, then ask what the person should do. In the feedback for each option, rather than saying something like “incorrect,” describe what happened as a result of the learner’s choice and point out how the policy avoids this.
Still kind of boring, though. Let’s try again.
2. Create cheap photo scenarios
Using digital photos you take of your coworkers, set up several scenarios that show the need for the regulations.
For example, in one scenario, show a worker who puts private financial information in the recycling bin instead of the shredding bin, and then show an upset person who describes (in text or audio) how they were just denied a mortgage because someone got their financial information and trashed their credit. This is probably more memorable than an abstract lecture about the importance of shredding.
Use similar scenarios to “quiz” the learners. Show a worker about to do something, such as send an email. Ask the learner what the worker should do next. Use feedback to show the results as described in the first idea.
More interesting, but maybe a little preachy and predictable. Let’s try again.
3. Reverse the perspective
Tell learners that your security chief has obtained the Acme Home-Study Course for Identity Thieves. Present the (fictional!) Acme course to your learners with occasional commentary from the (fictional) chief.
For example, the Acme course could describe how to go through recycling bins to get financial information. The security chief could interject briefly to point out the firm’s policy on recycling or, better, to show a scenario and ask the learner what the worker should do.
Because the Acme course was produced on a budget, it could have some entertainingly bad graphics (stick figures?) or similar glitches that poke fun at elearning. The security chief could also have some quirks to make him or her more fun.
I like this idea, but the client might get nervous. It would probably be helpful to write a short section and get it approved before going ahead.
Other ideas
- Add real people: Show photos and play audio of real staff explaining how they apply the privacy regulations.
- Create a “game”: Use graphical multiple-choice questions that look gamelike. For example, the options could be a recycling bin, shredding bin, and file cabinet. Show a typical document; the learner clicks the letter corresponding to the correct destination for that document.
What are your ideas? And how do the constraints make you dig deeper than you might if you could use custom Flash?
For an in-depth look at how constraints strengthen design, see this post at Presentation Zen, which Michele Martin pointed out in her post on how non-profits struggle with the constraints they face.
You might also like The Oblique Strategies for quick inspiration.
Photos (c)iStockPhoto: Denjoe; Sportstock; fredgoldstein; angelmanuelherrero



on January 21st, 2008 at 9:03 am
[...] Link to Low-budget elearning ideas » Making Change [...]
on January 21st, 2008 at 9:10 am
Thanks so much for this example. It’s really sparked some ideas for our online learning project.
on January 22nd, 2008 at 12:03 pm
Another good post. Reminds me of when I worked in a small hospital and had no budget and had to MacGuyver everything.
I think you’re right about creativity. Having the restrictions and constraints can really help come up with some creative solution.
on January 22nd, 2008 at 12:37 pm
You don’t mention if you have access to the internet (links). I myself like discussion forums (free such as googlegroups or yahoogroups) where students can limit access and ask experts directly. In this case, having groups or individuals come up with their own scenarios of situations that they are faced with on a regular basis (i.e. sending out the same e-mails to multiple users on confidential matters where a secretary or assistant might be able to read it).
I saw a demonstration of a training module that was written as a crime novel. They used audio and pictures to tell the story, then would stop in the middle and ask a few questions about the situation and dilemma outlined. The answers would then give an explanation as why something was right or wrong, then point out what the listener should focus on in the next part.
on January 22nd, 2008 at 2:44 pm
Thanks for the comments. The type of course (asynchronous or synchronous) and access to forums and such certainly are more constraints or opportunities. I was assuming an async course, but having a group of people go through at the same time introduces new possibilities.
on January 23rd, 2008 at 8:19 am
Cathy,
Another great post. I do agree with using questions to involve the learners. All too often, this is forgotten by IDs who are fixated on sticking to one template.
Apana
on January 28th, 2008 at 1:19 am
Hi,
I work for an elearning firm in Bangalore, India. We are looking at building a database of off the shelf content providers for different industry verticals. Would you know any content providers who have domain related content on retail / manufacturing / healthcare? Would be a great hekp if you could let me know. As mentioned we are not looking at custom course development, only off the shelf providers.
Thanks
Ronita
ronita.dutta@24×7learning.com
on June 23rd, 2008 at 4:56 am
[...] Chiaro, si può fare molto anche con un basso budget, specie se le esigenze sono modeste e le idee chiare. Su questo, rimando al blog di Cathy Moore. [...]